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Privacy Notice

Marketing and media

The proper handling of personal information by Carmarthenshire County Council is very important to the delivery of our services and maintaining public confidence.

Personal data is any information that relates to a person who can be directly or indirectly identified from the information. The terms ‘information’ and ‘personal data’ are used throughout this privacy notice and have the same meaning.

To ensure that the Council treats personal information correctly, we seek to adhere in full to the requirements of Data Protection legislation.

This privacy notice has therefore been produced to explain as clearly as possible what we do with your personal data.

1. The purpose for which we use your personal data

The Marketing & Media team use personal data for a wide range of purposes which might not be immediately obvious from our name:

Helping you access Council services

Helping promote your services and facilities to tourists visiting Carmarthenshire

Filming and photography to promote the County of Carmarthenshire and Council services

The lawful basis for the processing of your information is to exercise our subsidiary powers under Section 111 of the Local Government Act.

When you want us to do this, we also send you:

Email newsletters to you to support Tourism businesses
SMS text updates

We communicate with you in this way based on your consent and you can withdraw this at any time.

2. What type of information do we use?

We collect the following types of personal data about your service to help promote your business to tourists:  

3. Do we use information received from other sources?

To deliver this service, we only collect personal data directly from you and do not obtain information about you from any other source.

4. Transferring your information abroad

We use Microsoft Office 365 to process all of our emails under the terms of a strict agreement, which safeguards your information.  This personal data is hosted on servers outside of the UK, but only in EU countries which are subject to the General Data Protection Regulation.

Other than images contained in publications and digital formats, your information will not be transferred outside the United Kingdom.

5. Who has access to your information?

We share your information with recipients below, depending on your circumstances. The minimum amount of personal data required is provided and only where it is necessary to do so.

The relevant services within the Council that you contact us about
Local authority partners
Contracted service providers

There are also other specific situations where we may be required to disclose information about you, such as:

Where the Council is required to provide the information by law
Where disclosing the information is required to prevent or detect a crime
Where disclosure is in the vital interests of the person concerned

6. How long we will keep your information

We will keep your information while you are an active customer and for 2 years after your last contact with us, in accordance with the Council’s Retention Guidelines.

7. Your Data Protection rights

You have the right to:

Obtain access to the personal data that Carmarthenshire Council is processing about you
Have any inaccurate or incomplete information rectified (corrected)
Withdraw your consent to processing, where this is the only basis for the processing
Make a complaint to the Information Commissioner’s Office (ICO), the independent body in the UK which protects information rights

In some circumstances, you may have the right to:

Object to the processing of your personal information
The erasure of your personal data
Restrict the processing of your personal information
Data portability

8. Contact details

For more information regarding this privacy notice and your rights, please contact:

Data Protection Officer
Carmarthenshire County Council
County Hall
SA31 1JP


You can also access the privacy notices for various council services on the Carmarthenshire council website

Contact details for the Information Commissioner’s Office along with further guidance on Data Protection legislation can be found on the ICO website.